Evolution of a lipstick
We all know that a luscious red pout looks most sensual on a woman and the soft pink on the lips just adds to her adorable charm. Let us take a look at how lipsticks became an integral part of a woman and how these colours came to define her.
The Cupid’s bow. The lips were painted into a bow shape; they were smaller than the natural outline. Hence, the name cupid’s bow. Lip colours either came in pots or palettes as a part of the compact. Push-up tube was just invented. The popular colours were deep – almost black – red, plum and orange.
The Crawford smear. The mouth was made to have an elongated bow rather than just filling up the center like that of the cupid’s bow. It was made fuller and rounded at the corners. Also, popularly known as bird’s mouth. The popular lip colours were raspberry and rose and towards the end bright reds started to come in trend.
The Hunter’s bow.Unlike the trim bow of the 1930s the lips in the 1940s were fuller and luscious, they were influenced by the Hollywood stars and were expected to be more glamorous and to create this the top lip was accentuated. Also, every shade of red was popular during this time – be it any undertone warm or cold – pink reds, dark reds, cherry reds and orange reds ruled this time period. The lipsticks were more matte and long lasting due to the war. Lip pencils too, started to be popular during the 40s.
More than two-thirds of the women wore lipstick by the 50s and the sides of the mouth were extended by creating line to make them look more feminine. The influence of the Hollywood stars kept on increasing and the first long-lasting lipstick was introduced for the customers. The reds continued to be popular among the women. Lipsticks became an integral part of the women’s beauty regime.
This was the time when the pastels became popular. The pinks, peaches and the nudes came into trend. The mouth was not glamorized as the eyes played all the game in this time period. The reds and oranges were still there but regained recognition only towards the end of 60s. The lipsticks were generally matte but to get a more luscious effect Vaseline was applied or Revlon’s Moon Drops to give a sheen to the lips.
In this time period Women’s liberation was on its rise and women became more independent. The reds made a comeback but instead of being matte they were glossier. Also the popular colours were mulberry, cranberry and raisin. Pinks, peaches and nudes were part of the more natural look. There was also a bit of experimentation with flavoured lip products and the lipsticks had more shine in them to create a luscious pout.
Music was a great influencer in the 80s and this was the time period where the bolder the lips the better it was. This was the decade for the daring. All the women went in for the bolder and brighter lip colours. Fuschia and bright purple were the most popular choices among all the lip colours.
This was the time period opposite the 80s. The 90s was the when women started to find their individual niches instead of blindly following the stars or the music industry. The fresh face look was hitting home, with muted lips or glossy dark, berry lips – to create the gothic look. Tints were also in which gave a hint of colour to the lips, giving them a healthy tint to lighten up the au naturel look.
This has been the time when makeups from all decades have made a comeback, instead of those 80s lips colours and dark liners. In this time period lip pencils are integral as they hold on to the lipstick. Lip liners, today can also fill in for the lipstick as they stay longer Matt colours are used for understated looks and glossy colours are used to create extravagant looks. The reds and the nudes are equally popular.