Kendall Jenner signs on as the new face of Estée Lauder
The Kardashians have always made headlines and this time its the younger Kardashian sister, Kendall Jenner, who has been signed by Estee Lauder as the new face for the brand.
Kendall made her fashion week debut in February this year as she walked for Marc Jacobs's Fall/Winter 2014 show followed by her collaboration with Chanel, Givenchy and Fendi.
“Bridging the worlds of high fashion, entertainment and social media, Kendall is a modern beauty who represents a whole new generation of women who live, breathe and share beauty, fashion and life 24/7, on their own terms, in a visually compelling way,” said Jane Hertzmark Hudis, Global Brand President, Estée Lauder. “
Kendall says that she knew about the collaboration but had to keep it a top secret. "I found out when I was backstage at Paris fashion week, and all this time I've had to keep the news top secret. I am so excited to share it now and be part of Estée Lauder.",said Kendall.
With 30 million fans on social media,Kendall has experienced a meteoric rise in the beauty and fashion arena with 13-page fashion feature in the December issue of American Vogues which was shot by Patrick Demarchelier.